香港大学Master of Science in Marketing市场营销硕士辅导

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  课程顾问-小管家 2023-04-24 14:28:53

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  同学你好，我们可以辅导香港大学Master of Science in Marketing市场营销硕士的课程。

  我们曾经辅导过非常多市场营销专业的同学，我们也储备了大量的市场营销专业的师资。同学可以联系我们课程规划老师，帮助同学匹配相关专业的老师进行授课辅导。

  The programme is composed of three groups of modules on (1) marketing insights, (2) analytical tools, and (3) decisions framework for marketing professionals. It is designed to be strategy-oriented with an all-rounded training to sharpen your analytical, communication and intellectual skills. Ethics and sustainability issues with a corporate profit-making orientation are also embedded in the programme.该课程由三组模块组成:(1)市场营销洞察，(2)分析工具，(3)市场营销专业人员决策框架。它被设计为以战略为导向，通过全面的培训来提高你的分析、沟通和智力技能。该方案还涉及以企业利润为导向的道德和可持续性问题。

  

  The programme requires a total of ten courses (60 credits), including five core courses (30 credits) and five elective courses (30 credits). Classes will generally be conducted during weekdays at the HKU Cyberport Campus. In addition to our faculty members, experienced industry professionals will be involved in the teaching. All courses are taught in English. 该方案共需要10门课程(60学分)，包括5门核心课程(30学分)和5门选修课程(30学分)。课程一般于平日在港大数码港校园举行。除了我们的教职员工，经验丰富的行业专业人士将参与教学。所有课程都用英语授课。

  Core Courses核心课程

  MSMK7001 - Strategic Marketing Management战略营销管理

  MSMK7002 - Consumer Insights 消费者洞察

  MSMK7003 - Applied Marketing Research and Metrics应用市场调查和指标

  MSMK7004 - Marketing on the Internet互联网营销

  MSMK7005 - Business Model Design and Marketing Innovation (Capstone course) 商业模式设计与营销创新(Capstone课程)

  Elective Courses选修课程

  MSMK7011 - Service Marketing and Management服务营销和管理

  MSMK7012 - Global Technology and New Product Strategies全球技术和新产品战略

  MSMK7013 - Branding Strategy品牌战略

  MSMK7014 - China Marketing中国营销

  MSMK7015 - Advertising and Integrated Marketing Communication广告与整合营销传播

  MSMK7016 - Global Marketing全球营销

  MSMK7017 - Selective Topic in Marketing Strategy营销策略中的选题

  MSMK7018 - Entrepreneurial Marketing创业营销

  以上便是关于香港大学市场营销专业的课程内容介绍，如果同学在学习市场营销的专业课程的时候，有需要我们老师帮忙辅导的内容，可以直接联系我们。

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